Data is King. This sentence is what amazon, Google, Facebook et al are showing us every day. But what does this mean for enterprises which have a different business model. Data is the key to understand your customer and prospective buyer. On the other hand, data from production can signal early defects in production before they become apparent. If data is king, do we rely on the right data and how defines the right data. Today we rely mainly on defined data sets. This gives u