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Mastering Digitalization – Shaping the organisational model


Our World is changing faster and faster. Long successful business models are under attack. Marketing innovations occur in short periods. Technology has evolved to a point where organisations get lost in the ocean of innovations. Everyone claims he has the next service or business model, which will rule the world.


Traditional organisation models are too slow to keep the pace. Silo based organisation models already questioned. Agile Teams, Squads are proposed as the solution. The End-to-End view is sacrificed in favour of fast results for adopting technologic business innovation. Digital Labs produce proof of concept which will never materialise.


Business departments are requesting technology advice from IT departments, but support is limited. IT must keep cutting the service costs and should provide more support to business units. Business departments hire IT staff to build services for products in the cloud. The percentage of product-driven IT is dramatically increasing.


Does this picture sound familiar to you? Too many loose ends? Or is it for you like old wine in new skins?

This article will take you on the journey how to master the digital change and to knot these loose ends to a sturdy rope.

The Digitalization, as the word inherits, is based on information technology. Some years ago, IT was the only department to deal with information technology, besides the product development of tech companies. Now the world has changed, and every business unit would like to play in the field of information technology under the term digitalisation. Silo structured organisation models are still familiar to the majority of companies. However, within these silos, we see more and more IT topics coming up and occupied by business units. IT isn’t accepted as the innovator, because the role model of the IT organisation is one of a delivery organisation.


Agility is seen as the holy grail to solve the time to market and to deliver results.


This digital chaos leads to enormous costs to digitalise the business model and business support processes. “Chaos creates creativity” is one of the top management phrases about the digital chaos. They see this necessary to overcome the blocking minds. Does this approach deliver results? Or is not like plaster on the wound which needs to be stitched for fast healing.


What is for sure: The Demand Supply Pattern is dead! New collaboration patterns for interaction between business and the IT are needed.

The article tries to shed some light which roles and organisation structures are needed to have a digitalised enterpr